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Jan 02, 2025
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PSY 38600 - Consumer Behavior
Prerequisite(s): PSY 12000 FOR LEVEL UG WITH MIN. GRADE OF C-
Credit Hours: 3.00. Basic concepts and methods of psychology as used to understand consumer behavior. Course covers general concepts (e.g. personality, information-processing, social class, family decision-making) as well as their applications to specific examples of consumer behavior (e.g. information search, product choice, purchase). Typically offered Fall Spring Summer.
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