2021-2022 Academic Catalog 
    
    May 26, 2024  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

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COM 44300 - Advertising Media


Credit Hours: 3.00. This course is an introduction to advertising media planning in traditional and new media to creatively and effectively reach targeted prospects. Attention is given to media characteristics, media terminology, scheduling, testing, and buying efficiencies. Included is the use of syndicated media research and development of media plans. Typically offered Summer Fall Spring.


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