MKG 43500 - Services Marketing

Prerequisite(s): MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR BA 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Addresses the distinct needs and challenges of managing services and delivering quality service to customers. The primary focus of the course is on distinctive approaches to marketing strategy, both in its development and execution, for service organizations. This course also addresses the role of service in manufacturing businesses as the basis for attaining a sustained competitive advantage. Typically offered Fall Spring Summer.

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