MKG 43000 - Advertising Campaigns I

Prerequisite(s): (MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C) AND (MKG 42400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 38500 FOR LEVEL UG WITH MIN. GRADE OF ) AND (MKG 42500 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32500 FOR LEVEL UG WITH MIN. GRADE OF C)

Credit Hours: 3.00. Emphasis on the management of marketing research, segmentation, analysis and campaign strategy for a business or non-profit organization as part of a local or national advertising campaign. Typically offered Fall.

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