MKG 42900 - Advertising Campaigns II

Prerequisite(s): MKG 43000 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 38100 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Emphasizes the preparation of a complete advertising campaign for a business or non-profit organization. The student will be able to integrate marketing research and segmentation, media, and promotion plans, strategy, creative, and presentation in a unified campaign to serve a local or national organization. Typically offered Spring.
Experiential Learning (EL): Yes

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