MKG 42600 - Marketing Channels

Prerequisite(s): MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR BA 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Functions of a retail establishment are examined. The topics covered include retail operations planning; buyer behavior, store design, location, and layout; organizing and staffing the retail firm; merchandise management; pricing concepts and strategies; promotion; credit; financial management; and a discussion of the future of retailing. Emphasis is given to significant developments taking place in the major environments of retailing to include social, economic, technological, and legal aspects. Typically offered Spring.

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