MKG 42400 - Consumer Behavior

Prerequisite(s): MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR BA 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. An analysis of the environmental, social and psychological factors which influence an individual’s buying decisions. The course covers how individual consumers are identified, motivated, and evaluated for use in various marketing activities. Emphasis is placed on the business approach for identifying the consumer’s decision-making process. Typically offered Fall.

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