GBM 38000 - Selling Principles & Practices

Prerequisite(s): GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C (MAY BE TAKEN CONCURRENTLY) AND MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C (MAY BE TAKEN CONCURRENTLY)

Credit Hours: 3.00. An introductory course which examines the phases of salesmanship: preapproach, approach, demonstration, objections, and closing. This course includes development of a sales force, the role of selling in our economy and the relationship of personal selling to other elements in the marketing mix.. Typically offered Fall.

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