MGMT 65500 - Competitive Strategy

Prerequisite(s): MGMT 65000 FOR LEVEL GR WITH MIN. GRADE OF B

Credit Hours: 2.00 or 3.00. Examines how firms obtain and sustain superior returns through the development and implementation of a competitive strategy at the business-unit level. Focus is on strategies that develop and exploit two sources of superior returns: unique value-creating resources (e.g., patents, brand equity, operational capabilities), and powerful positions in markets and supply chains. Participants are expected to be familiar with basic competitive strategy concepts and tools, such as five-forces analysis, the value chain, and generic strategies. Presents a more analytical perspective of strategy, drawing from game theory. Prerequisites: MGMT 65000. Typically offered Fall Spring Summer.

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