MGMT 62200 - Marketing Strategy

Prerequisite(s): MGMT 62000 FOR LEVEL GR WITH MIN. GRADE OF B

Credit Hours: 2.00 to 4.00 (West Lafayette) 3.00 or 4.00 (Calumet) 3.00 (North Central) Key aspects of marketing strategy formulation and implementation are covered, including customer needs assessment, targeting, and positioning strategies in a competitive market. A managerial perspective allows development of decision-making skills necessary for successful marketing strategies. Prerequisite: MGMT 62000, 62100. Typically offered Fall Spring Summer.

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