TSAP - Ivy Tech - Marketing, BSB

PNW Program Major Courses (60 Credits)

• BIA 21100 - Introduction to Business Information Analytics (3 Credits)
• BIA 36000 - Operations And Supply Chain Management (3 Credits)
• BUSM 45000 - Strategic Management: Capstone (3 Credits)
• ENGL 10500 - English Composition II (3 Credits)
• FIN 31000 - Financial Management (3 Credits)
• MKG 22400 - Principles Of Marketing or Free Elective (3 Credits)
• MKG 42000 - Paid Digital Marketing Strategy (3 Credits)
• MKG 42200 - International Marketing (3 Credits)
• MKG 42400 - Consumer Behavior (3 Credits)
• MKG 42500 - Marketing Research (3 Credits)
• MKG 43100 - Media Planning (3 Credits)
• MKG 43300 - Professional Selling (3 Credits)
• MKG 43400 - Owned Digital Marketing Strategy (3 Credits)
• MKG 48000 - Marketing Strategy: Capstone (3 Credits)
• OBHR 33000 - Introduction To Organizational Behavior (3 Credits)
• PHIL 32400 - Ethics For The Professions (3 Credits)
• Business Electives (6 Credits) 
• Free Elective (3 Credits) 
• Gen Ed Elective (3 Credits)

Ivy Tech Community College - Associate in Business Administration (60 Credits)

• ACCT 101 (3 Credits)
• ACCT 102 (3 Credits)
• BOAT 216 (3 Credits)
• BOAT 216 (2 Credits)
• BOAT207 (3 Credits)
• BUSI 279 (2 Credits)
• BUSN 101 (3 Credits)
• BUSN 105 or MKTG101 (3 Credits)
• BUSN 201 (3 Credits)
• BUSN 207 (3 Credits)
• BUSN 230 (3 Credits)
• COMM 101 (3 Credits)
• ECON 201 (3 Credits)
• ECON 202 (3 Credits)
• ENGL 111 (3 Credits)
• IVYT111 or IVYT112 (1 Credit)
• LIFE/SCIN (4 Credits)
• MATH 136 (3 Credits)
• MATH 201 (3 Credits)
• PHIL 102 (3 Credits)
• PSYC 101 (3 Credits)

Sample Semester Sequence at Purdue University Northwest

Semester 5 (15 Credits)

• BIA 21100 - Introduction to Business Information Analytics
• BIA 36000 - Operations And Supply Chain Management
• FIN 31000 - Financial Management
• MKG 22400 - Principles Of Marketing or Free Elective (See Note 2)
• PHIL 32400 - Ethics For The Professions

Semester 6 (15 Credits)

• ENGL 10500 - English Composition II
• MKG 42200 - International Marketing
• MKG 43400 - Owned Digital Marketing Strategy
• OBHR 33000 - Introduction To Organizational Behavior
• Business Elective (See Note 1)

Semester 7 (15 Credits)

• MKG 42000 - Paid Digital Marketing Strategy
• MKG 42400 - Consumer Behavior
• MKG 43100 - Media Planning
• MKG 43300 - Professional Selling
• Gen Ed Elective 

Semester 8 (15 Credits)

• BUSM 45000 - Strategic Management: Capstone (See Note 3)
• MKG 42500 - Marketing Research
• MKG 48000 - Marketing Strategy: Capstone
• Business Elective (See Note 1)
• Free Elective (See Note 2)

Notes

Note 1: Business Elective – Any College of Business course 30000 level or higher. College of Business subject codes include: ACC, BIA, BUSM, CIS, ENTR, FIN, MKG, and OBHR.

Note 2: Free Elective – Any course 10000 level or higher except for CHM 10000, GNS 29000, MA 11100, and MA 11500. For Finance and BIA majors or minors, you must take MA 15910.

Note 3: BUSM 45000 must be taken in the semester during which a student expects to graduate.