2020-2021 Academic Catalog 
    
    Dec 06, 2022  
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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COM 44600 - Advertising Management


Credit Hours: 3.00. This course considers advertising from the perspective of managers and practitioners responsible for identifying and solving the advertising problems of a business. The course emphasizes the application of concepts, such as the planning of advertising strategy, the execution of target marketing, budgeting, creative development and media decisions, with the goal of developing integrated marketing communications campaigns. Typically offered Summer Fall Spring.
Experiential Learning (EL): Yes


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