2020-2021 Academic Catalog 
    
    Oct 05, 2024  
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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COM 25600 - Introduction To Advertising


Credit Hours: 3.00. An analysis of commercial persuasion from colonial times to the era of mass communication. The course examines the structure of advertising messages, how they are adapted to specific audiences, and the social settings in which they occur. Typically offered Fall Spring Summer.


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