MKG 48000 - Marketing Strategy

Prerequisite(s): (MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C) AND (MKG 42400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 38500 FOR LEVEL UG WITH MIN. GRADE OF C) AND (MKG 42500 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32500 FOR LEVEL UG WITH MIN. GRADE OF C)

Credit Hours: 3.00. This course integrates marketing concepts and applications from previous marketing courses. The emphasis is on the formulation of marketing strategy from the perspective of a marketing manager. This course should be taken only in the last year by all marketing students. Typically offered Fall.

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