GBM 42500 - Sports Marketing

Prerequisite(s): GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. This seminar is designed to introduce students to the complex and diverse nature of sports marketing. A framework will be presented to help explain and organize the strategic sports marketing process. Students will explore not only major league/professional sports marketing, but also minor league, collegiate, and recreational levels of the field. The student will gain an appreciation for the growing popularity of women’s sports and the globalization of sports. Typically offered Fall Spring.

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