GBM 38900 - Marketing Seminar

Prerequisite(s): GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C AND GBM 38100 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Integration of marketing courses to relevant marketing problems through the analysis of cases and use of a marketing simulation. This capstone course is expected to establish the basis for strategic marketing, planning, and the practice of marketing decision making. Typically offered Fall Spring.

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