GBM 38800 - Principles Of Retailing

Prerequisite(s): GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Functions of a retail establishment are examined. The topics covered include retail operations planning; buyer behavior, store design, location, and layout; organizing and staffing the retail firm; merchandise management; pricing strategies; promotional strategy; credit; financial management; and a discussion of thefuture of retailing. Significant developments in the social, economic, technological, and legal aspects of retailing are emphasized.. Typically offered Fall.

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