GBM 38500 - Consumer Behavior

Prerequisite(s): GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. An interdisciplinary survey of consumer behavior theory focused on psychological, sociological, and cultural influences on consumer choice and use of products and services. Topics include personality,societal influences, information processing, information search, product choice, purchase, and postpurchase activities. Applications to promotion, product design, distribution, pricing, and segmentation strategies are also emphasized.. Typically offered Fall Spring.

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