GBM 32900 - Principles Of Marketing

Prerequisite(s): (ECON 25100 FOR LEVEL UG WITH MIN. GRADE OF C OR ECON 25200 FOR LEVEL UG WITH MIN. GRADE OF C) AND MGMT 20000 FOR LEVEL UG WITH MIN. GRADE OF C AND GBG 12700 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Overview of marketing for all undergraduates designed to give a basic understanding of the principles of marketing and the operation of our marketing system. Marketing decision-making will explore the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.. Typically offered Fall Spring Summer.

View Class Schedule