2020-2021 Academic Catalog 
    
    Dec 30, 2024  
2020-2021 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

GBI 34000 - International Marketing


Credit Hours: 3.00. The study of international marketing and business emphasizing the important aspects of cross-cultural communication and the factors of the international marketing mix. Some of the topics covered include cultural dynamics, political environment, international legal environment, global market opportunities, global marketing strategies, and related case presentations. Typically offered Fall Spring.


View Class Schedule




Add to Portfolio (opens a new window)