EQU 37000 - Equine Sales And Services Marketing

Prerequisite(s): BA 22400 FOR LEVEL UG WITH MIN. GRADE OF D- OR MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF D-

Credit Hours: 3.00. . Marketing principles applied to the equine industry. Emphasis on services marketing in equine businesses including application of 4 P’s to services, design and management of service processes, crafting a service environment, and managing relationships and building loyalty . Typically offered Summer Fall Spring.

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