Prerequisite(s): COM 20100 FOR LEVEL UG WITH MIN. GRADE OF C OR COM 25000 FOR LEVEL UG WITH MIN. GRADE OF C
Credit Hours: 3.00. An examination of mass communication theories and theorists. Readings and discussion of McLuhan, Lippman, De Fleur, Lazarsfeld, Schramm, Stephenson, and other significant contributors. Typically offered Fall Spring.