MKG 42000 - Digital Marketing Campaigns

Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C OR BA 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Digital Marketing Campaigns focuses on the preparation of a measurable direct/interactive marketing campaign for a real-world corporate client. Students perform research, formulate strategic conclusions, develop a digital theme, design the creative, outline the media plans, and establish evaluation for the campaign. Finalized campaigns are then shared with the real-world client for review. Typically offered Fall Spring Summer.
Experiential Learning (EL): Yes

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