2019-20 Academic Catalog 
    
    Jun 05, 2020  
2019-20 Academic Catalog
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MKG 42000 - Digital Marketing Campaigns


Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C OR BA 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Digital Marketing Campaigns focuses on the preparation of a measurable direct/interactive marketing campaign for a real-world corporate client. Students perform research, formulate strategic conclusions, develop a digital theme, design the creative, outline the media plans, and establish evaluation for the campaign. Finalized campaigns are then shared with the real-world client for review. Typically offered Fall Spring Summer.
Experiential Learning (EL): Yes


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