GBM 38100 - Principles Of Advertising

Prerequisite(s): GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Provides an understanding and evaluation of the advertising function within the modern business environment. Strategic advertising planning emphasizes the design, management, and integration of a firm’s promotional strategy. Course covers history of advertising; the advertising agency; budgeting; advertising media including: print, broadcast, outdoor, specialty, and nonmedia; and the role of advertising in the marketing mix.. Typically offered Fall.

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