GBM 32500 - Marketing Research

Prerequisite(s): GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C AND STAT 30100 FOR LEVEL UG WITH MIN. GRADE OF C AND MA 15300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Systematic gathering, recording and analysis of data about problems relating to the marketing of goods and services. Topics covered include: choice of research design, methods of data collection, survey sampling, analysis and interpretation of data, and preparing the research report.. Typically offered Fall Spring.

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