MKG 43400 - Owned Digital Marketing Strategy

Prerequisite(s): MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR BA 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Focuses on the structure and power of owned digital marketing platforms, from research through execution. Students will participate in hands-on learning activities utilizing industry resources to analyze websites, social profiles, email management, and other in-house assets. Typically offered Summer Fall Spring.

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