2023-2024 Academic Catalog 
    
    Feb 29, 2024  
2023-2024 Academic Catalog
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MKG 32400 - Marketing Management


Credit Hours: 3.00. The objectives of this course are to expose students to the problems commonly faced by marketing managers and to develop skills in analyzing marketing problems and preparing implementable plans of action based on analyses of given business situations. Cases and a marketing simulation are used to focus the discussion and to reinforce learning of key marketing concepts. Typically offered Summer Fall Spring.


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