MKG 43100 - Media Planning

Prerequisite(s): (MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C) AND (MKG 42400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 38500 FOR LEVEL UG WITH MIN. GRADE OF C) AND (MKG 42500 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32500 FOR LEVEL UG WITH MIN. GRADE OF C)

Credit Hours: 3.00. Emphasize media placement for a marketing campaign through the understanding of media vocabulary, secondary data research and sources, media scheduling and budget allocation, and audience measurement and evaluation. Typically offered Fall Spring Summer.

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