2022-2023 Academic Catalog 
    
    Apr 17, 2024  
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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HTM 23100 - Hospitality And Tourism Marketing


Credit Hours: 3.00. This course teaches students a customer-oriented approach to marketing in hospitality and tourism. This course emphasizes the role of marketing in an organization’s overall strategic planning. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated including travel packaging, the travel trade, advertising, sales promotion, positioning and branding.


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