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Apr 19, 2024
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HTM 23100 - Hospitality And Tourism Marketing
Credit Hours: 3.00. This course teaches students a customer-oriented approach to marketing in hospitality and tourism. This course emphasizes the role of marketing in an organization’s overall strategic planning. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated including travel packaging, the travel trade, advertising, sales promotion, positioning and branding.
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