MKG 48000 - Marketing Strategy: Capstone

Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C AND MKG 42400 FOR LEVEL UG WITH MIN. GRADE OF C AND MKG 42500 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. This is the capstone course for marketing majors and should be taken in the last semester by all marketing students. The course integrates material from prior marketing courses and focuses on preparing students to analyze complex marketing situations using analytical tools for marketing and to formulate integrated and data-driven, strategic solutions to marketing problems. It is an intensive course with significant writing assignments to prepare students for the job market.

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