2024-2025 Academic Catalog 
    Jul 20, 2024  
2024-2025 Academic Catalog

Marketing, BSB

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About the Program

Apply Now Purdue Northwest offers a Bachelor of Science degree in Business that has been designed to help students develop a broad perspective of the business organization and the environment in which it operates. A distinctive and flexible general education component establishes a solid foundation that facilitates your ability to respond to changing employment opportunities even after you graduate. Through a series of core courses and with the guidance of experienced faculty, you’ll be introduced to the broad range of knowledge and skills needed to begin or advance a career in a wide range of enterprises.

The Marketing Program engages, inspires, and empowers our students to identify and develop their preferred marketing area through experiential experiences in a structured setting, , to produce graduates who are equipped with the knowledge, skills, and abilities to successfully apply marketing concepts in various business environments.

Degree Requirements

  • 120 Credit Hours
  • Minimum grade of C- required for all courses
  • Minimum GPA of 2.0 required for graduation
  • Major Core courses are only offered at the Hammond Campus

PNW General Education Core (31 Credits)

Major Core (30 Credits)

Major Core Required Courses

Other Required Courses (15 Credits)

Civics Literacy Proficiency

The Civics Literacy Proficiency activities are designed to develop civic knowledge of Purdue Northwest students in an effort to graduate a more informed citizenry.

Students will complete the Proficiency by passing a test of civic knowledge, and completing one of three paths:

  • Attending six approved civics-related events and completing an assessment for each; or
  • Completing 12 podcasts created by the Purdue Center for C-SPAN Scholarship and Engagement that use C-SPAN material and completing an assessment for each; or
  • Earning a passing grade for one of the approved courses (or transferring in approved AP or departmental credit in lieu of taking a course)

For more information visit the Civics Literacy Proficiency website.

Total 120 Credits Required

Degree Map


Minimum Grade and Grade Point Average (GPA):  Minimum grade of C- required for all courses (unless otherwise noted); 2.0 GPA

Experiential Learning (EL):  One EL course required, select from the Experiential Learning course list  

General Education Core:  General Education notations can be found within the course description.  Please click on a course to see if it meets a Gen Ed requirement.

Milestone Courses noted by (m) next to the course title have been identified as being critical to your success in this field of study. 

Please see the Additional Information and Guidelines section below for more information.

Semester 7 (15 Credits)

Additional Information and Guidelines

Recommended Natural Science courses: SCI 10300 SCI 10400 SCI 10500 SCI 11200 SCI 11300 SCI 11400 SCI 13100 , and SCI 15000  

Note 1: Business Elective – Any College of Business course 30000 level or higher. College of Business subject codes include: ACC, BIA, BUSM, CIS, ENTR, FIN, MKG, and OBHR.

Note 2: Free Elective – Any course 10000 level or higher except for GNS 29000 , MA 11100 , and MA 11500 .  For Finance and BIA majors or minors, you must take MA 15910 .

Note 3: BUSM 45000 must be taken in the semester during which a student expects to graduate.

Experiential Learning Requirement (EL) – Any course that has been officially designated as experiential learning. The approved College of Business EL courses are: ACC 49500 ACC 49900 , BIA 41700 BIA 48600 BIA 48801 BIA 48901 BIA 49000 BIA 49500 BIA 49900 BUSM 39100 BUSM 39200 BUSM 45000 BUSM 49500 BUSM 49900 ENTR 40100 ENTR 42000 ENTR 49500 ENTR 49900 , FIN 49500 FIN 49900 , MKG 42000 MKG 42900 MKG 43300 MKG 48800 MKG 49500 MKG 49900 OBHR 44400 OBHR 49500 , and OBHR 49900 .  Students should check the course schedule for courses which may have newly received EL designation.


The 8 semester plan of study is a recommended sequence of classes designed to show how this program can be completed within four years.

Visit the 15 to Finish website for information and resources.

For career information, click here to visit the Careers and Employment Trends page.

For Financial Aid eligibility, click here. Annual FAFSA filing deadline is March 10. Financial Aid recipients are required to complete 30 credits per calendar year to stay eligible for the standard financial aid award.

Financial Guarantee: If you follow the degree map and find a course unavailable, you may be able to take the course for free in a future semester.  Certain exclusions apply. 

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