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Dec 21, 2024
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COM 44300 - Advertising Media
Prerequisite(s): COM 25600 FOR LEVEL UG WITH MIN. GRADE OF C
Credit Hours: 3.00. This course is an introduction to advertising media planning in traditional and new media to creatively and effectively reach targeted prospects. Attention is given to media characteristics, media terminology, scheduling, testing, and buying efficiencies. Included is the use of syndicated media research and development of media plans. Typically offered Summer Fall Spring.
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