2018-19 Academic Catalog 
    
    Oct 02, 2023  
2018-19 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKG 22400 - Principles Of Marketing


Prerequisite(s): ECON 25100 FOR LEVEL UG WITH MIN. GRADE OF C AND ECON 25200 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. An introduction to the principles and concepts underlying marketing decisions. The topics covered include distribution channels, pricing, promotion, product, consumer behavior, and environmental influences on marketing. Typically offered Fall Spring Summer.


View Class Schedule




Add to Portfolio (opens a new window)