2018-19 Academic Catalog 
    
    May 30, 2024  
2018-19 Academic Catalog [ARCHIVED CATALOG]

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MKG 22400 - Principles Of Marketing


Prerequisite(s): ECON 25100 FOR LEVEL UG WITH MIN. GRADE OF C AND ECON 25200 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. An introduction to the principles and concepts underlying marketing decisions. The topics covered include distribution channels, pricing, promotion, product, consumer behavior, and environmental influences on marketing. Typically offered Fall Spring Summer.


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