2018-19 Academic Catalog 
    
    May 27, 2024  
2018-19 Academic Catalog [ARCHIVED CATALOG]

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MGMT 62000 - Marketing Management


Credit Hours: 2.00. to 4.00 (West Lafayette and Calumet) 3.00 (North Central) An integrated analysis of major marketing decisions, including product pricing, advertising, distribution, and sales force policies. Prerequisite: Master’s student standing and Management majors only. Typically offered Fall Spring.


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