MGMT 52010 - Foundations Of Marketing

Credit Hours: 1.00 to 2.00. The objectives of this course are to expose students to the problems commonly found by marketing managers and develop skills in analyzing marketing problems and prepare implementable plans of action based on the analyses of the given business situations. Marketing decision-making will explore the product, price, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Typically offered Fall Spring Summer.

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