2018-19 Academic Catalog 
    
    Apr 30, 2024  
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2018-19 Academic Catalog [ARCHIVED CATALOG]

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MGMT 32300 - Principles Of Marketing

Credit Hours: 3.00. This mixed lecture and case course provides an overview of the functional area of marketing. The course is taught from a managerial perspective; it focuses on inputs to the marketing decision-making process, the process itself, and its results. No credit for students in the School of Management, except economics majors. Typically offered Fall Spring.


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