COM 31800 - Principles Of Persuasion

Prerequisite(s): COM 11400 FOR LEVEL UG WITH MIN. GRADE OF C AND COM 22800 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Persuasion and its effects on behavior, ranging from individual influences to societal impacts. Various perspectives and models of persuasion are examined, including classical and modern approaches. Both theoretical and pragmatic considerations are introduced and a focus as well on effective composition of persuasive discourse. Typically offered Fall.

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