MKG 42800 - Advertising Management

Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. This course provides an understanding and evaluation of the advertising function within the modern business environment. The course covers history, advertising and the promotional mix, and advertising as a vital communication tool. Typically offered Fall Spring Summer.

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