MKG 42100 - Integrated Marketing Communications

Prerequisite(s): MGMT 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 32400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR GBM 32900 FOR LEVEL UG WITH MIN. GRADE OF C OR BA 22400 FOR LEVEL UG WITH MIN. GRADE OF C OR MGMT 32300 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. This course integrates advertising, public relations, publicity, personal selling and sales promotion as the overall promotional mix. Various communication methods and tools are treated as variables for use alone or in combination to communicate attributes of products and services to the customer. Typically offered Fall Spring Summer.

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