AD 44900 - Visual Communication Design IV

Prerequisite(s): AD 44800 FOR LEVEL UG WITH MIN. GRADE OF D-

Credit Hours: 3.00. A course designed to introduce graphic problem solving in the commercial environment; advanced production techniques for the visual communication designer. Infographics design will be introduced as well. Typically offered in Spring.
Course Learning Outcomes
1. Demonstrate advanced knowledge of professional practices, and history of graphic design.2. Demonstrate the use of elements and principles of graphic design, resulting in solved design problems often presented by clients.3. Conceptualize, extend, and produce ideas for design projects into 3D applications.4. Demonstrate and utilize conceptual skill as well as skills in graphic communication using layout, composition, typography, image, and production.5. Demonstrate the use of tools and equipment by working with sketching implements, MacIntosh platform computers and applications and also presentation materials.6. Take client driven work and apply the creative process: meeting with client, taking a project from conception to final production/presentation utilizing production techniques and skills.7. Exhibit craftsmanship by producing printed and/or constructed presentations of created designs.8. Professionally present work to client or audience.9. Discuss and evaluate graphic design using appropriate terminology verbally and in written form.

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