AD 44800 - Visual Communication Design III

Prerequisite(s): AD 32900 FOR LEVEL UG WITH MIN. GRADE OF D-

Credit Hours: 3.00. A course designed to introduce advanced design problems with an emphasis on individual development and exploration of contemporary design issues. The study of packaging design, POP design and wayfinding system design will be introduced. Typically offered in Fall.
Course Learning Outcomes
1. Demonstrate advanced knowledge of professional practices, and history of graphic design.2. Demonstrate the use of elements and principles of graphic design, resulting in solved design problems often presented by clients.3. Conceptualize, extend, and produce ideas for design projects into 3D applications.4. Demonstrate and utilize conceptual skill as well as skills in graphic communication using layout, composition, typography, image, and production.5. Demonstrate the use of tools and equipment by working with sketching implements, MacIntosh platform computers and applications and also presentation materials.6. Take client driven work and apply the creative process: meeting with client, taking a project from conception to final production/presentation utilizing production techniques and skills.7. Exhibit craftsmanship by producing printed presentations of created designs.8. Professionally present work to client or audience.9. Discuss and evaluate graphic design using appropriate terminology verbally and in written form.

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