AD 32800 - Visual Communication Design I

Credit Hours: 3.00. A course designed to introduce design elements, principles, and methodologies with emphasis on 2-D solution to conceptual problems in the areas of publication and promotional design using word, image and layout. Typically offered in Fall.
Course Learning Outcomes
1. Demonstrate a basic knowledge of the practices of graphic design.2. Demonstrate the use of elements and principles of graphic design, resulting in solved design problems.3. Demonstrate skills in graphic communication using layout, composition and production.4. Demonstrate the use of tools and equipment by working with sketching implements, MacIntosh platform computers and applications and also presentation materials.5. Apply the creative process by taking a project from conception to final production/presentation utilizing production techniques and skills.6. Exhibit craftsmanship by producing printed presentation of created designs.7. Professionally present work to client or audience.8. Discuss and evaluate graphic design using appropriate terminology verbally and in written form.

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