MKG 43400 - Owned Digital Marketing Strategy

Prerequisite(s): MKG 22400 FOR LEVEL UG WITH MIN. GRADE OF C-

Credit Hours: 3.00. Focuses on the structure and power of owned digital marketing platforms, from research through execution. Students will participate in hands-on learning activities utilizing industry resources to analyze websites, social profiles, email management, and other in-house assets. Typically offered Spring.
Course Learning Outcomes

Develop a thorough understanding on how new technologies are changing the way companies do business and positioning consumers to drive change.
Understand the relationship between market research (company, competition, industry, target market, and social conversations) and formulating owned digital marketing strategies.
Have the ability to assess a company’s target market, develop a series of owned digital marketing objectives, develop strategies to complete those objectives, and determine the technology needed to accomplish the task.

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