MKG 42900 - Marketing Campaigns

Prerequisite(s): MKG 43000 FOR LEVEL UG WITH MIN. GRADE OF C- OR MKG 43100 FOR LEVEL UG WITH MIN. GRADE OF C-

Credit Hours: 3.00. Emphasizes the preparation of a complete advertising campaign for a business or non-profit organization. The student will be able to integrate marketing research and segmentation, media, and promotion plans, strategy, creative, and presentation in a unified campaign to serve a local or national organization. Typically offered Spring.
Experiential Learning (EXL): Yes

Course Learning Outcomes
1. Develop a thorough understanding of how agencies work through an experiential learning approach. 2. Understand the relationship between market research (company, competition, industry, and target market) and formulating advertising strategies. 3. Have the ability to formulate an advertising strategy based on research findings and execute the strategy into an advertising plans book for the client.

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