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Jan 02, 2025
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MKG 22400 - Principles of Marketing
Prerequisite(s): ECON 25100 FOR LEVEL UG WITH MIN. GRADE OF C AND ECON 25200 FOR LEVEL UG WITH MIN. GRADE OF C
Credit Hours: 3.00. An introduction to the principles and concepts underlying marketing decisions. The topics covered include distribution channels, pricing, promotion, product, consumer behavior, and environmental influences on marketing. Typically offered Fall Spring Summer.
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