ENTR 30200 - Innovation and New Product Development

Prerequisite(s): ENTR 10000 FOR LEVEL UG WITH MIN. GRADE OF C

Credit Hours: 3.00. Explores the very earliest stages of firm and product development: the process of idea generation, evaluation, and development. In addition to idea generation, focus will be on identifying ideas and developing products that have the best chance of success in the marketplace. Typically offered Fall Spring Summer.

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