MGMT 63700 - Marketing Communications

Prerequisite(s): MGMT 62000 FOR LEVEL GR WITH MIN. GRADE OF D- AND MGMT 62200 FOR LEVEL GR WITH MIN. GRADE OF D-

Credit Hours: 2.00 or 3.00. Familiarizes students with two critical means of marketing communications: advertising and sales promotion. Provides knowledge that will help students make effective marketing communications decisions, either as a brand/product manager, advertising agency executive, or sales manager. Prerequisite: MGMT 62000, MGMT 62200. Typically offered Fall Spring Summer.

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