MKG 48900 - Marketing Seminar

Prerequisite(s): MKG 43000 FOR LEVEL UG WITH MIN. GRADE OF C- OR GBM 38100 FOR LEVEL UG WITH MIN. GRADE OF C-

Credit Hours: 3.00. Integration of marketing courses to relevant marketing problems through the analysis of cases and use of marketing simulation. The course is expected to establish the basis for strategic marketing, planning, and the practice of marketing decision-making on a specialized topic using cases and outside readings. Typically offered Fall Spring Summer.

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