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Apr 28, 2024
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MGMT 32300 - Principles Of Marketing
Credit Hours: 3.00. This mixed lecture and case course provides an overview of the functional area of marketing. The course is taught from a managerial perspective; it focuses on inputs to the marketing decision-making process, the process itself, and its results. No credit for students in the School of Management, except economics majors. Typically offered Fall Spring.
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