2021-2022 Academic Catalog 
    
    Sep 20, 2021  
2021-2022 Academic Catalog

Digital Marketing Minor


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The digital marketing minor gives you both a comprehensive foundation and hands-on learning in critical areas of digital marketing including both paid (advertising focused) and owned (company’s own website, email, social pages, etc.) areas. You’ll be able to say you’ve built websites, run search engine optimization strategies, analyzed and created email marketing campaigns, run social media campaigns, practiced paid digital search and placement campaigns, and competed in international digital marketing competitions. And, you will become Google Analytics certified which is an important credential if you want to work in this digital marketing. Whether you’re in the College of Business, or another college, this minor will give you the tools you need to succeed in the digital space.

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